Financial Planner vs. Financial Advisor: What’s the Difference?

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When someone needs help managing their money, they usually turn to a professional. “Financial advisor” and “financial planner” are both specialists who help consumers manage their money.

There is a wide range of financial professionals, from insurance agents and accountants to investment advisors, brokers, and financial planners. Every financial planner is a type of financial advisor, but not every financial advisor is considered a financial planner. There are more than 100 certifications that a financial advisor might attain.

Key Takeaways

A financial planner is a professional who helps individuals and organizations create a strategy to meet their long-term financial goals. Typically, a financial planner will help map out a plan for budgeting, saving, investing, and retirement planning. Although many financial planners assist individual clients through their own practice, they might also work for a bank, wealth management firm, or non-profit organization.

When choosing a financial planner, it’s important to understand the financial planning landscape. According to the Financial Industry Regulatory Authority (FINRA), almost anyone can claim to be a financial planner and they might come from many different backgrounds.

Financial planners might be brokers or investment advisors, insurance agents, practicing accountants, or individuals with no financial credentials. That is why consumers must perform their due diligence before turning their money over to any sort of financial advisor. Here are some differences between the two terms.

The planner might have a specialty in investments, taxes, retirement, and/or estate planning. There are also different licenses or designations, such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Chartered Financial Consultant (ChFC), or Certified Investment Management Analyst (CIMA), among others.

To obtain each of these qualifications, the financial planner must complete a different set of educational, examination, and work history requirements.

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According to FINRA, almost anyone can call themself a financial planner, and they will often come from many different types of backgrounds.

This is a broad term for a professional who helps manage your money. You pay the advisor, and in exchange, they help with any number of money-related tasks. A financial advisor (sometimes spelled “adviser”) might help manage investments, buy or sell stocks, or create a comprehensive estate and tax plan.

If the advisor is working with the public, they must hold a FINRA Series 65 license. In addition to that license, there are many other financial advisor credentials that the advisor might hold, depending on the provided services.

“Financial advisor” as a general term includes many types of professionals, such as stockbrokers, insurance agents, money managers, estate planners, bankers, and more. An investment advisor is a type of financial advisor who specializes in securities.

Advisor vs. Adviser

There are two common spellings for this financial term. U.S. laws and regulations spell out the rules for financial advisers, while many investment firms and media default to the more familiar advisor. Regardless of the spelling, all agree that there is no meaningful distinction between the two terms.

While these two terms often overlap, a financial planner can be viewed as a type of financial advisor. In particular, a financial planner is a professional who helps individuals or organizations achieve their long-term financial goals. These can include planning for retirement, a child’s college education, the down payment for a home, and so on. A financial planner relies on strategic portfolio allocation for investments with relatively long time horizons, ensuring that expected returns and risk tolerances are in balance.

A financial advisor, on the other hand, is a broader term for somebody who may be involved in not only this type of planning but also other facets of money management or financial products. They may, for instance, provide life insurance, real estate, or accounting services, help place short-term trades, or provide banking services.

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Most individuals who need money help will enlist a financial planner, which is a more specific type of financial advisor. But the decision regarding the "type" of financial planner requires some investigation.

Before hiring a planner to help with your finances, it's important to do your homework and research their credentials, such as whether their licensed and how many years they've been practicing. Be sure to question the planner about their specific training and qualifications, such as whether they specialize in tax or estate planning.

Clients should also understand how the financial planner is compensated and what they will receive in return. For example, is there a one-time fee for the financial review or are there multiple fees every time an investment change or plan update is made?

It's also important to ensure that the advice and investments from your planner match your risk tolerance and long-term financial goals.

Consider developing a list of questions when vetting a financial planner. Finally, check the disciplinary record and references for the planner to ensure that you're receiving the best quality financial guidance.

It's important to note that under the U.S. Department of Labor's new fiduciary rule, all professionals who give retirement planning advice or create retirement plans are held to a certain legal and ethical standard.

Are All Financial Planners Also Financial Advisors?

All financial planners are financial advisors, but not every financial advisor is also a financial planner. Financial advisors may also work for brokers, bankers, or in other areas of the financial industry.

How Can I Find a Trustworthy Financial Planner or Advisor?

You can start by asking around to close friends, family members, or colleagues for recommendations. If your company has a company that manages a retirement plan, they may also be somebody to ask. You can also search the database offered by The National Association of Personal Financial Advisors (NAPFA).

Once you have the names of people, check their reputation on BrokerCheck and meet or talk with them first before hiring them.

Who Can I Become a Financial Advisor or Planner?

No specific background is necessary to become a planner, although you must pass Financial Industry Regulatory Authority (FINRA) licensing exams if you will be handling customer money. In addition, several professional certifications, such as the Certified Financial Planner (CFP) and Chartered Financial Analyst (CFA) designations, will provide extensive knowledge in relevant fields.

Financial advisors are a broad category of professionals with different specialties and qualifications. Financial planners are specialists who help their clients with a specific financial need, whether that be estate planning, saving for retirement wealth management, or tax accounting.

Key Questions For Buying Or Selling A Home During The Pandemic

Nearly every industry has been impacted by the global COVID-19 pandemic and real estate is no exception. Because the cornerstone of buying or selling a home is face-to-face interaction, the way we do business has been altered. Open houses and showings have been cancelled, conducting inspections and funding loans have become trickier, and even tasks like having documents notarized have created delays. Consequently, sellers may pull their homes off the market, while buyers may suspend their search. However, if we’ve learned anything from America’s ongoing toilet paper panic, it’s that adjusting to life amid COVID-19 requires us to prioritize rational analysis over gut impulse. 

If you’re thinking about buying or selling a home – now or in the near future – you don’t necessarily have to abandon your efforts. By staying informed and working with experienced industry professionals, such as agents, attorneys and financial advisors, you can still achieve your real estate goals with a few strategic adjustments. Start by asking yourself the following key questions to determine how you might best navigate the real estate market during this (or any) global crisis.

Should I withdraw my home from the market?

Many sellers have withdrawn or are thinking about withdrawing their homes from the market because they don’t want to accumulate more days on the market when they are unable to conduct showings. A “withdrawn” status means that a home is not currently being shown, but the seller is still actively engaged with their agent. 

There are multiple variables you should consider before withdrawing or deciding not to list your home at this time. Remember that a spike in withdrawn listings results in a reduced supply of homes, which could create an increase in buyer demand. 

While the impact of COVID-19 has forced some buyers to walk away from deals, other buyers may be undeterred or even incentivized by current events. Those who work in essential industries or are undergoing job relocation may also be particularly motivated to buy. 

Ultimately, though catalysts shift with current events, it’s important to remember that people have to buy and sell homes in any market. While things are still changing day-by-day, several areas are still leaning toward a seller’s market, due to fewer homes being listed.

Is it wise to buy a home during a pandemic?

Whether or not it's wise to buy a home right now depends on your individual situation. Potential buyers may have to reassess their financial reach post-COVID-19. If you have lost wealth in the stock market and you don’t have another source of income, it may not be wise to stretch yourself further by purchasing a home at this moment. But if your income is stable or has increased, you might be able to strike a better deal on a home now than you could have just a few weeks ago. 

Though the coronavirus pandemic is unlikely to incite many fire sales any time soon, the market is beginning to experience some price adjustments. Buyers who aren’t attached to a particular home and are willing to explore different options may be able to negotiate with sellers for more favorable terms, such as a longer escrow.   

Since more homes are being withdrawn from the market, buyers may start to feel discouraged – especially if a property they were excited about was withdrawn. However, just because a home was withdrawn doesn’t mean the seller isn’t still planning to sell their home. Since consumers don’t have access to important information regarding these status changes, working with a strong real estate agent is even more vital now than ever before. 

How will COVID-19 impact pending transactions?

If you’re already in the process of buying or selling a home and cannot fulfill your contractual obligations because of hardship imposed by COVID-19, you may be able to renegotiate a transaction’s terms using the force majeure provision. Force majeure provisions allow concessions for unforeseeable events or “acts of God” which may, according to the specific clause outlined in your contract, include a pandemic. Not all states have a force majeure provision automatically included in their agreement, so it’s important to engage an experienced real estate attorney to get clarification.  

Social distancing regulations will very likely have an impact on the cadence of your real estate transaction. Expect delays that may result in more than just an inconvenience; for example, those who have experienced a change in employment status may have difficulty providing verification of employment before closing escrow. We are also seeing lenders reevaluate jumbo loans, down payment amounts and credit score requirements, which may impact a pending transaction. 

Some buyers have had to press pause for thirty days or switch lenders mid-escrow in order to move forward. You may also need to negotiate a longer escrow period in order to accomplish all of the necessary home inspections that may not be possible while social distancing regulations are in place. 

What is the long-term outlook?

Though the coronavirus pandemic is unlikely to drastically alter the real estate market in the long term, it might have a lasting impact on the features buyers find most appealing. Accessory dwelling units (ADUs), for example, are already proving to be worth the investment, because they add longevity and multi-generational flexibility to a home. They may be in even higher demand, post-COVID-19, because of the ease with which they allow healthcare workers, frequent travelers, college students and elderly or ailing family members to socially distance themselves if necessary. 

Because real estate is a tangible asset, it may become an even more attractive option for a diverse range of investors in the wake of COVID-19’s impact on the stock market. You may want to take this time to educate yourself on the basics of real estate investing, because it is never too late to begin building wealth with the right team and strategy in place.    

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