Personalized Nutrition Market to Boom, the Market to Create More than $15 Billion Opportunities in the Next 6 Years – Arizton

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Urbanization is a prominent reason for the growing demand for personalized nutrition solutions in developing and developed countries. Rapid urbanization has created better job opportunities for people, improved their living standards, and increased per capita disposable incomes. Urbanization also leads to a change in end-users sociological profile and transforms a place’s demography and sociography. Therefore, urbanization is predicted to increase the market potential for the personalized nutrition market in the upcoming years.

Personalized Nutrition Market Report Scope

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Personalization Shaping the Food & Healthcare Industry

The nutraceuticals and functional foods markets have witnessed significant growth in recent years. Personalized nutrition is a diet recommendation offered to consumers per their nutritional requirements. Also, these dietary recommendations are based on consumers’ genetic profiles, metabolism, microbiome composition, and personal wellness goals. Increasing demand for healthier lifestyles, specific food choices, and preventive health measures with tailored food and medicine industries are driving the growth of the global personalized nutrition market.

Various food companies, such as Nestle and Amazon Fresh, have started offering personalization to consumers. Nestle Health Science has recently partnered with Persona, which helps develop personalized nutrition plans based on consumer history, lifestyle, and food preferences. Amazon Fresh has collaborated with Habit, a personalized nutrition organization that offers optimal nutrition and delivers customized nutrition plans to consumers. Researchers from industry and academia collaborate to run comprehensive studies such as PREDICT, which aims to decipher individual responses to food and make future predictions accordingly.

Growth Opportunities Through Collaborations and Strategic Partnerships Impacting the Market Evolution

Personalized nutrition is an emerging trend as consumers are willing to pay for personalized nutrition. In a collaborative partnership, people and organizations from multiple sectors work together for a common purpose, a prominent strategy for community health improvement. The traditional approach of “one-size-fits-all is becoming less relevant as consumers expect customization of products.

The R&D initiatives in personalized nutrition involve collaborative innovation as personalized nutrition requires technologies such as data tracking and collection to obtain individual health data. With these technologies, an individual’s health data could be obtained, and by vast data accumulation, the individual health database and standards could be established. Therefore, many players collaborate with material suppliers, scientific research institutions, medical institutions, and other stakeholders to build a personalized nutrition industry alliance and integrate R&D, production, and education.

Market Segmentation

Product: Dietary Supplements & Nutraceuticals, Functional Foods & Beverages, Sports Nutrigenomics, and Digitized DNA

Form: Tablets, Capsules, Powders, Liquids, and Others

Application: Standard Supplement, Diseased-Based, and Sports Nutrition

End-User: Direct-to-consumers, Wellness & Fitness Centers, Hospitals & Clinics, Institutions, and Others

Geography: North America, Europe, APAC, Latin America, and Middle East & Africa

Competitive Landscape

The personalized nutrition market is characterized by intense competition, with numerous players vying for market share. The rapid pace of technological advancements poses challenges for vendors as consumers increasingly expect continuous product upgrades. Currently, the market is dominated by vendors with a global presence. However, during the forecast period, many international players are anticipated to expand their reach worldwide, particularly in the fast-growing markets of the Asia-Pacific (APAC) region and Latin America, to enhance their market share.

Leading the personalized nutrition market are prominent players such as BASF SE, Herbalife Nutrition, DSM, Nutrigenomix, and Amway, who possess a strong market presence. These major vendors are proactively adopting innovative technologies to maintain their market position. For instance, Nutrigenomix introduced a 70-gene test for personalized nutrition in 2020. This expanded panel complements the biohacking toolkit, empowering dietitians to provide DNA-based dietary recommendations tailored to specific requirements and goals.

Key Company Profiles

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11 Best Probiotic Supplements of 2023, According to Dietitians

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Our dietitians rounded up the best probiotic supplements for a variety of needs, including weight loss, allergies, IBS, and general use. Culturelle ranks as our best overall pick, but read on for other options.

Probiotics are among the most popular dietary supplements, and sales of them continue to skyrocket each year (1).

People may take probiotics to help reduce symptoms of certain medical conditions, bolster their immune health, improve depressive symptoms, and even promote weight loss.

Not everyone needs to take a probiotic supplement, but if you and your healthcare team decide that you may benefit from taking one, there are many excellent products on the market to choose from.

This article features our picks of the 11 best probiotic supplements on the market. It also explains what probiotic supplements are, who may benefit from taking one, and how to choose the right product for your needs.

The World Health Organization has defined probiotics as “live microorganisms that, when administered in adequate amounts, confer a health benefit on the host” (1).

Probiotics are found naturally in certain foods, such as kimchi and fermented yogurt. They are also found in your gut, where they participate in a variety of important bodily processes, such as vitamin production, mood regulation, digestion, and immune function (2).

Probiotics are also available in supplement form. These supplements contain high doses of either a single probiotic strain or multiple probiotic strains (3).

Probiotic supplements have been linked to some health benefits. But, while research on probiotics has increased significantly over the past 20 years, researchers are still learning about them and their health effects.

Probiotics are generally measured in colony-forming units (CFUs). These units represent the number of viable bacteria per dose.

Products labeled “1 x 109 CFU” contain 1 billion viable or live bacteria per dose. Most supplements contain 1–10 billion CFUs per dose, but some contain much larger amounts.

To confer beneficial effects, probiotics must be taken in quite large doses. Researchers suggest that probiotics must contain at least 106 (1 million) viable CFUs per gram to be able to survive digestion and exert positive effects in the body (4, 5).

We selected the best probiotics using the following criteria:

*Price is accurate as of the date of publication.

Culturelle is a well-known brand of probiotics and is one of the best overall probiotic supplements thanks to its formulation and high CFU count. Plus, it doesn’t need to be refrigerated.

One capsule of Culturelle Digestive Daily Probiotic has 10 billion CFUs of Lactobacillus rhamnosus GG, a probiotic strain that may benefit a number of health conditions, such as diarrhea and irritable bowel syndrome (IBS) (6).

This supplement also contains 200 milligrams (mg) of the prebiotic inulin, which fuels beneficial gut bacteria.

​​Culturelle guarantees that the stated number of CFUs on the box is viable through the expiration date of the product, something the National Institutes of Health (NIH) recommends customers look out for.

While products are not routinely tested for purity and potency by a third-party lab, the company states that it takes multiple measures to ensure quality and safety.

Additionally, Culturelle probiotics have been used in multiple clinical studies, and the company’s processes are audited regularly by NSF International.

*Price is accurate as of the date of publication.

Each serving of Culturelle Women’s Healthy Balance Probiotic contains 15 billion CFUs of the probiotic strains Lactobacillus rhamnosus GG, Lactobacillus crispatus LBV 88, Lactobacillus rhamnosus LBV 96, Lactobacillus gasseri LBV 150, and Lactobacillus jensenii LBV 116, all of which are important for women’s health.

Lactobacillus rhamnosus GG promotes healthy digestion, while the rest of the included stains, such as Lactobacillus gasseri, benefit vaginal and urinary health (7).

These strains help keep your vaginal bacteria population healthy and may also help protect against urinary tract infections by preventing the invasion of potentially harmful pathogens and encouraging a balanced environment in the vagina and urinary tract.

You can find more of our picks of the best probiotics for women here.

*Price is accurate as of the date of publication.

Align is a physician-trusted brand that contains Bifidobacterium longum 35624, formerly known as Bifidobacterium infantis 35624, a probiotic strain that has been researched for its role in digestive health, including IBS symptoms (8).

This product’s label states that each capsule contains 5 billion live bacteria at the time of manufacturing and 50 million CFUs until the “best by” date.

Because it doesn’t require refrigeration, it’s a good option if you travel often or prefer not to worry about storing your probiotic supplement in the fridge.

Note that Align contains trace amounts of lactose, so it may not be appropriate for those with severe lactose intolerance.

According to the company, Align Probiotic is DNA tested to confirm that it contains Bifidobacterium longum 35624. However, it’s unclear whether testing is performed in-house or by a third-party organization.

*Price is accurate as of the date of publication.

Bio-Kult contains 14 probiotic strains that may be beneficial for men’s health, including Lactobacillus acidophilus, Streptococcus thermophilus, and Bifidobacterium longum.

Additionally, some research suggests that supporting a healthy microbiome by taking a high quality probiotic supplement, such as Bio-Kult, may help protect against prostate cancer, the most common form of cancer among men in the United States (9).

Each Bio-Kult capsule contains a minimum of 2 billion microorganisms, and Bio-Kult guarantees that the total bacteria count is viable until the end of the product’s shelf life.

Each probiotic strain in Bio-Kult is microencapsulated and individually freeze-dried. This protects the probiotics from stomach acid and allows the product to be stored at room temperature.

Bio-Kult is not appropriate for those with a severe allergy to milk proteins, but it is safe for those with lactose intolerance.

*Price is accurate as of the date of publication.

Jarrow Formulas Jarro-Dophilus EPS contains eight probiotic species from six genera: Lactobacillus, Bifidobacterium, Lacticaseibacillus, Lactiplantibacillus, Lactococcus, and Pediococcus.

It’s also one of the most affordable options.

The capsules have an enteric coating, which is a barrier that helps minimize degradation in the stomach.

Some studies show that enteric-coated probiotics are more effective than non-enteric-coated probiotics. A 2019 study found that enteric coating led to a 20‐ to 40‐fold increase in the delivery of viable probiotics to the small intestine (10).

If the product is stored properly — at room temperature in a cool, dry environment — the 5 billion CFU count per capsule is guaranteed through the “best used before” date.

Jarrow Formulas products are tested by third-party labs that are accredited by the U.S. Department of Agriculture (USDA).

*Price is accurate as of the date of publication.

Research shows that people who are overweight are more likely to have dysbiosis (an imbalance in gut bacteria) and lower bacterial diversity than people who are not. This may increase hunger and increase energy storage in fat tissues, which contributes to weight gain (11).

Taking a probiotic supplement containing specific probiotic strains, such as Lactobacillus gasseri, L. rhamnosus, and L. plantarum, may help promote weight loss in several ways, including by decreasing gut permeability, reducing inflammation, and increasing bacterial diversity (11).

Garden of Life Dr. Formulated Probiotics Once Daily, 30 Billion CFUs provides 30 billion CFUs of 14 probiotic strains, including Lactobacillus gasseri and L. rhamnosus, which could help support weight loss.

Garden of Life guarantees the CFU count through the end of the product’s “best use” date if it’s stored properly. This supplement keeps best in the refrigerator.

According to the company, Garden of Life supplements are third-party tested. However. the company does not disclose the name of the testing organization.

*Price is accurate as of the date of publication.

NOW Probiotic-10 25 Billion is a blend of 10 probiotics, including Lactobacillus acidophilus, Bifidobacterium lactis, and Lactobacillus rhamnosus. Many of the strains it contains have been shown to support immune health (12).

This product is formulated to deliver a potency of at least 25 billion CFUs through the “best by” date.

NOW uses DNA fingerprinting technology to guarantee the identity, potency, and purity of the bacterial strains used in its probiotic products. This testing also helps identify potential bacterial contaminants in the products prior to manufacturing.

Additionally, NOW’s facilities are certified by UL Solutions (previously Underwriters Laboratories), an independent certification safety company that ensures safe manufacturing and storage practices.

This probiotic is processed in an allergen-free facility, so it’s suitable for those with allergies.

*Price is accurate as of the date of publication.

Klaire Labs Ther-Biotic Pro contains a blend of probiotics and a prebiotic.

Specifically, it contains Lactobacillus and Bifidobacterium probiotic strains, both of which have been shown to help relieve IBS-related symptoms such as abdominal pain, constipation, and diarrhea, though more research is still needed (8, 13).

It also includes partially hydrolyzed guar gum, a prebiotic that feeds the good bacteria in your gut. A 2019 study found that 5 grams of partially hydrolyzed guar gum was effective in improving stool form in adults with IBS-D over the course of 12 weeks, but more research is needed (14).

This product is free from common allergens, though it’s unclear whether there’s a risk of cross contamination.

Additionally, the supplement doesn’t require refrigeration, but storing it in the refrigerator may extend its shelf life.

Klaire Labs products are processed in a facility that follows the CGMPs put in place by the FDA and is certified by NSF International.

*Price is accurate as of the date of publication.

Thorne FloraSport 20B contains 20 billion CFUs from 3 probiotic strains. It’s formulated specifically for individuals who are under stress, such as athletes, as it’s meant to support both the digestive and immune systems.

While exercise has many benefits, engaging in regular high intensity workouts can take a toll on your body’s immune response.

This probiotic from Thorne contains Lactobacillus acidophilus and Bifidobacterium lactis, both of which have been shown to support immune health and could be beneficial for athletes and other active individuals (12).

Refrigeration isn’t required, as the capsules are packaged in temperature-resistant blister packs, making this a great option for traveling.

Additionally, this probiotic supplement is certified gluten-free and NSF Certified for Sport — a third-party certification that ensures products are free of substances banned in competitive sports.

*Price is accurate as of the date of publication.

Each capsule of Florastor Daily Probiotic provides 250 mg of Saccharomyces boulardii, a probiotic yeast that may be effective in managing symptoms of inflammatory bowel disease (IBD).

The strain has also been shown to help with diarrhea, especially antibiotic-associated or acute diarrhea (15, 16).

At time of publish, Florastor Daily Probiotic has a 4.7/5-star rating on Amazon and more than 9,000 total reviews. Customers note that the probiotic is effective for reducing gas and bloating, though many also feel that it’s a bit too expensive.

The supplement comes in a vegetarian capsule and is non-GMO and gluten-free. However, because it contains lactose, it’s not suitable for those who have an allergy to dairy.

Florastor products are third-party tested by Labdoor.

*Price is accurate as of the date of publication.

Ritual is a subscription-based supplement company best known for its multivitamins. However, the company also offers Synbiotic+, a probiotic that stands out from others on the market because it contains pre-, pro-, and postbiotics.

Postbiotics are bioactive compounds that bacteria secrete, often through fermentation. While postbiotics are believed to offer some health benefits, research on the subject is limited (17).

Ritual’s Synbiotic+ contains probiotic strains that may be beneficial for people with IBS, though more research is needed (18).

The company conducted a test-tube study that suggested Synbiotic+ could support gut barrier function and increase the growth of beneficial bacteria. But keep in mind that because Ritual funded the study, there is a risk of bias (19).

“I’ve struggled with digestive issues for years and was excited to try out Synbiotic+ as a possible replacement for the expensive pre- and probiotics that I was taking.

“I’ve been taking the supplement for 3 weeks and haven’t experienced an adjustment period or negative side effects. So far, it seems to be helping with my bloating, and the pills’ minty-fresh flavor is fantastic.

“Overall, I’ve had a great experience and will be replacing my old supplements with Ritual Synbiotic+”

— Christy Snyder, Editor II

Read more about Ritual in our expert review.

Here’s a quick look at how our top picks compare:

Probiotic supplements have been shown to benefit health in a number of ways.

However, some of the purported benefits of probiotics aren’t supported by research, so it’s important to always consult a healthcare professional before taking a probiotic supplement, especially if you’re hoping to improve symptoms related to a health condition.

Some of the most well-studied uses of probiotic supplements relate to the treatment of gastrointestinal conditions such as IBS and IBD.

In one review of 11 studies, 7 of the studies reported significant improvements in symptoms such as bloating and abdominal pain in people with IBS who took probiotic supplements, compared with a placebo. The remaining four studies didn’t find significant improvements.

The review also found that multistrain probiotics used for at least 8 weeks were the most effective for improving IBS symptoms (20).

Notably, Lactobacillus acidophilus was present in all of the multistrain supplement studies that reported significant improvements (20).

Multistrain probiotics may improve some symptoms in those with IBD, though they appear to be less effective for people with Crohn’s disease. However, evidence is currently limited and well-designed studies are needed (21, 22).

Studies indicate that probiotics may help improve multiple types of diarrhea, including infectious diarrhea, antibiotic-associated diarrhea, and traveler’s diarrhea (23, 24, 25).

Certain strains, including Lactobacillus rhamnosus GG and Saccharomyces boulardii, seem to be particularly effective for treating diarrhea in children and adults (15, 16).

Some probiotics, such as ​​Bifidobacterium lactis, may also help improve constipation. However, study results vary, with some showing no improvements in constipation with probiotic treatment (26).

Supplementing with probiotics may help maintain urinary tract health and be beneficial for women who get frequent urinary tract infections (UTIs) (27).

Some studies show that treatment with the probiotics Lactobacillus rhamnosus GR-1 and Lactobacillus reuteri RC-14 may help reduce UTIs in women (28, 29).

However, study results are conflicting.

One review of three randomized controlled trials found that taking probiotics didn’t significantly reduce UTI recurrence in postmenopausal women (30).

In addition to the benefits listed above, some research suggests that probiotic supplements may have the following effects:

If you’re interested in taking a probiotic supplement, it’s important to first determine whether a probiotic supplement is necessary for your specific health needs.

If you’re instructed to take a probiotic, please consider the following:

Also keep in mind that because probiotics are quite vulnerable to factors such as temperature change and storage time, many may no longer be viable by the time you purchase them.

For this reason, the NIH recommends that customers choose products that list the CFUs at the end of a product’s shelf life. This indicates that a product contains a therapeutic number of CFUs after the product is purchased (3).

Contrary to popular belief, probiotic supplements are not necessary or appropriate for most people.

Not only can they be expensive, but they may lead to side effects such as bloating and bacterial overgrowth. Plus, they could lead to excessive immune stimulation and infection among people with weakened immune systems (41, 42).

While some people, including those with IBS and certain types of IBD, may benefit from specific strains of probiotics, in general, most healthy people who follow a nutritious diet and healthy lifestyle do not need to take probiotic supplements.

What’s more, some researchers are concerned that the widespread use of probiotics may lead to antibiotic resistance and warn that many studies investigating the safety and effectiveness of probiotics are of poor quality (43).

For these reasons, it’s not a good idea to take probiotics before consulting a healthcare professional. They can help you decide whether a probiotic supplement is appropriate and give brand and dosage recommendations.

If you’re experiencing gastrointestinal symptoms such as abdominal pain, bloating, cramping, diarrhea, and constipation; have received a diagnosis of IBD or IBS; or are concerned about your vaginal health, you may benefit from a probiotic.

But it’s a good idea to schedule an appointment with a healthcare professional first, because your symptoms could be related to a condition that requires a specific treatment or medication.

Additionally, taking a probiotic can do more harm than good in some individuals, so it’s important to discuss options with a trusted expert before trying anything new (41, 42).

Research suggests that probiotics must contain at least 106 (1 million) viable CFUs per gram to have a clinically significant effect. Additionally, the most-studied and most-used strains of probiotics are Lactobacillus and Bifidobacterium (2, 5).

However, probiotic supplements are strain- and disease-specific, so the most effective strain will depend on the condition or issue that the supplement is meant to improve (40).

Because probiotics are strain-, disease-, and symptom-specific, no single probiotic is more effective overall than others. An effective probiotic supplement is one that contains one or more probiotic strains that have been clinically shown to help with the symptoms you’re experiencing.

Still, some brands are considered to offer higher quality probiotic supplements, including Culturelle, Align, Bio-Kult, and Jarrow Formulas.

Because research on the safety and effectiveness of probiotics in people without existing health conditions is still inconclusive, it’s best to talk with a healthcare professional before starting a daily probiotic (43).

Probiotic supplements may be helpful for people with certain conditions, such as IBS, constipation, and UTIs.

However, probiotics aren’t necessary for everyone, and the effectiveness of probiotic supplements depends on the strain, dosage, and condition being treated.

Finally, there are many other ways to take care of your gut microbiome and overall health that don’t involve dietary supplements, including following a nutrient-dense diet, managing your stress levels, and maintaining a moderate weight.