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Exam Number : Google-AMA
Exam Name : Google AdWords Mobile Advertising
Vendor Name : Google
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Exam Detail:
The Google AdWords Mobile Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing mobile advertising campaigns using Google AdWords. Here are the exam details for the Google AdWords Mobile Advertising certification:

- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice questions.

- Time Limit: The time allotted to complete the exam is 90 minutes.

Course Outline:
The course outline for the Google AdWords Mobile Advertising certification covers several key areas related to mobile advertising campaign management. The topics typically included in the course outline are as follows:

1. Introduction to Mobile Advertising:
- Understanding the mobile landscape and its impact on advertising.
- Recognizing the benefits of mobile advertising for businesses.
- Identifying different mobile ad formats and placements.

2. Mobile Advertising Campaign Creation:
- Setting campaign objectives and goals for mobile advertising.
- Conducting keyword research and selecting relevant keywords for mobile ads.
- Creating effective mobile ad copy and utilizing ad extensions.

3. Mobile Ad Formats and Ad Management:
- Understanding different mobile ad formats, including text ads, image ads, and video ads.
- Utilizing targeting options to reach the desired mobile audience.
- Setting bid strategies and budget allocation for mobile campaigns.

4. Mobile App Advertising:
- Implementing mobile app promotion campaigns.
- Utilizing app-specific targeting and ad formats.
- Tracking and measuring app installs and conversions.

5. Mobile Website Advertising:
- Creating mobile-friendly landing pages and optimizing user experience.
- Implementing mobile-specific ad extensions and call extensions.
- Tracking and analyzing mobile website performance.

Exam Objectives:
The objectives of the Google AdWords Mobile Advertising certification exam are as follows:

- Assessing candidates' understanding of mobile advertising concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating and managing mobile advertising campaigns.
- Testing candidates' knowledge of mobile-specific ad formats, targeting options, and optimization techniques.

Exam Syllabus:
The specific exam syllabus for the Google AdWords Mobile Advertising certification may cover the following topics:

1. Mobile Advertising Fundamentals:
- Mobile advertising landscape and its significance.
- Mobile ad formats, targeting options, and ad extensions.
- Mobile ad policies and best practices.

2. Mobile Campaign Creation and Management:
- Setting up mobile advertising campaigns.
- Keyword research and selection for mobile ads.
- Mobile ad copy creation and optimization.

3. Mobile App Advertising:
- Mobile app promotion campaigns.
- App-specific ad formats and targeting.
- Tracking and measuring app installs and engagement.

4. Mobile Website Advertising:
- Creating mobile-friendly landing pages.
- Mobile-specific ad extensions and call extensions.
- Mobile website performance tracking and optimization.



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Google Home guide: Everything you need to know

Google Home App Refresh 2022 2

Google

Whether you’ve been eyeing Google’s smart home offerings for a while or you’re just beginning to explore them, here’s what you need to know about Google Home — including available devices, the official app, and the best ways of getting started with it.

What is Google Home?

The Google Home 2022 reboot

Google

Originally, Google Home was just a smart speaker of the same name. To cut to the chase though, it’s evolved into a broader umbrella for Google’s smart home ecosystem, managed through the Google Home app for Android and iOS/iPadOS. If you have an Android phone, the app is probably already installed. There are also web and Wear OS controls, though the web interface is limited to viewing Nest cameras and doorbells.

Google’s naming scheme may be somewhat confusing, since all of the company’s own smart home devices are sold under the Google Nest label. The first-party lineup includes speakers, displays, doorbells, security cameras, thermostats, Wi-Fi routers, media streamers, the Nest x Yale lock, and the Nest Protect smoke/carbon monoxide alarm. You can of course buy plenty of Home-compatible products from outside brands, such as Kasa, Ecobee, Nanoleaf, Wyze, and Philips Hue.

Home also supports universal Matter pairing for accessories, though as of mid-2023 you need both an Android phone and a Google-made Matter controller, namely one of the company’s speakers or displays, or else a Nest Wifi Pro. It’s not clear when the Home app for iPhone and iPad will support Matter.

Google Home is an umbrella name for Google's smart home ecosystem.

One thing all Home-linked accessories share is Google Assistant integration. This enables automation and voice control, whether directly or through a separate device. You can for instance control a Chromecast through your phone, a speaker, a Pixel Watch, or the bundled voice remote — as long as everything is linked to your Google account, it makes no difference.

No subscription is required to use Home, but if you’re counting on Google Nest products for home security, you’ll want a Nest Aware plan. The base tier extends video event history to 30 days, and adds familiar face detection as well as alerts when mic-equipped devices pick up alarms or breaking glass. A more expensive Aware Plus tier upgrades to 60 days of event history, plus up to 10 days of continuous video recording for devices that support it (meaning those with wired power). Check out our guide above for more details.

Devices: Meet the Google Nest family

Thermostats

  • Nest Learning Thermostat: Nest’s flagship product adjusts its heating and cooling schedules based on your habits and the most efficient settings.
  • Nest Thermostat: A less expensive alternative, this drops automatic learning functions as well as external sensor support. It does have a slick new look, plus all of the other smart home integrations of its sibling.
  • Doorbells

    Nest Doorbell battery Ash lifestyle

    Google

  • Nest Doorbell (Wired/Battery): The key selling points here are an elegant design, 3 hours of free cloud recording, and on-device detection of people, packages, animals, and vehicles, which helps prioritize alerts. Only the Battery model can keep recording for an hour after a power or internet outage, but the Wired one never has to be charged, and supports continuous (i.e. more than event-based) recording with Nest Aware Plus.
  • Cameras

    The Nest Cam Battery outdoors in the rain

    Google

  • Nest Cam (Battery): Google’s core security camera is wireless and weather-resistant, with the same on-device object recognition as the Nest Doorbell, and the ability to record for an hour if Wi-Fi drops. If you’re willing to spend big, there’s an upgraded version with built-in floodlights.
  • Nest Cam (Wired): The Wired camera is largely identical to the Battery model, but lacks any weather resistance or lighting options. That helps keep its price down, and oddly enough, it has a slightly wider 135-degree field of view (versus the Battery’s 130).
  • Smart speakers

    Google Nest Audio pictured on glass table with plants

    Adam Molina / Android Authority

  • Nest Audio: Google’s best speaker features not just Google Assistant but Media EQ — which tunes output to the kind of content you’re listening to (music, podcasts, etc.) — and Ambient EQ, which adjusts volume based on ambient noise levels. You can pair two of them for stereo effects.
  • Nest Mini: The Mini is mostly intended for enabling an Assistant-based smart home, but it’s extremely cheap and compact, and does in a pinch for listening to radio, podcasts, and low-key ambient music.
  • Smart displays

    google nest hub second generation review header

    Jimmy Westenberg / Android Authority

  • Nest Hub (2nd gen): The standard Nest Hub has a 7-inch screen, and bolsters Assistant with visual controls, recipe guidance, and the ability to stream video from sources like YouTube, Netflix, and Plex. If you put it on your nightstand, you can take advantage of Sleep Sensing.
  • Nest Hub Max: The Max steps up to a 10-inch display, better audio, and an integrated camera for video calls, facial recognition, and Nest Aware functions. It doesn’t support Sleep Sensing, though.
  • Safety sensors

  • Nest Protect: The Protect detects smoke and carbon monoxide, pushing alerts to your phone as well as its built-in speaker. Another benefit is app-based battery warnings, so you never have to scramble for a stepladder to shut off annoying chirps. There are wired and battery-powered versions, the former using three AA batteries as backup.
  • Wi-Fi routers

    Google Nest Wifi Pro

    Google

  • Nest Wifi Pro: Google’s latest mesh router offers Wi-Fi 6E, and Ethernet ports on every node. While you can just use a single node, you’re really meant to buy a multi-node bundle to cover a wider area and fill in any signal gaps. Read our review here.
  • Nest Wifi: The basic Nest Wifi is limited to Wi-Fi 5, and only sports Ethernet on its main router. It is cheaper however, and each “point” extension doubles as an Assistant speaker.
  • Google Wifi: Outdated but still on sale, the Google Wifi is similar to the Nest Wifi except that it’s slower (capped at 1.2Gbps instead of 2.2Gbps, or the 4.2Gbps on the Pro), and none of its nodes act as smart speakers.
  • Media streamers

    Google Chromecast with Google TV for you tab

    David Imel / Android Authority

  • Chromecast with Google TV (4K): This dongle plugs into one of your TV’s HDMI ports, and comes with a remote enabling both onscreen control and Assistant voice commands. Most people should choose this over the HD model, since it supports 4K resolution and every major HDR format, including Dolby Vision.
  • Chromecast with Google TV (HD): Resolution may be capped at 1080p, and you lose Dolby Vision, but the tradeoff is a lower price while keeping HDR in the form of HDR10 Plus and HLG.
  • Smart locks

  • Nest x Yale Lock: This keypad lock replaces your existing deadbolt, and effectively requires a Nest Connect module, which links it with Wi-Fi and Google Assistant. It’s actually outdated in that regard and should probably be skipped in favor of other Home-compatible locks.
  • The Google Home app

    Google just recently began rolling out a new version of the Home app, meant to solve some long-standing complaints. We won’t go into every minute detail, but here’s a breakdown of the essentials.

    The homescreen/Favorites tab

    Here you’ll find a carousel of device categories (Cameras, Lighting, etc.), plus quick-access controls and camera views for any scenes, accessories, or commands you’ve marked as Favorites (tap Add Favorites to start, or Edit to change). If you’re playing audio or video on a compatible device, you’ll see a small overlay with media information, a play/pause toggle, and a Google Cast button for shifting content to other devices.

    A Home/Away drop-down menu can be used to flip between different device settings based on your presence, if you’ve set that up. If you need to switch Google accounts, or manage settings not covered in the Settings tab (see later), tap on your profile icon.

    To control devices here or anywhere in the home app, it’s important to distinguish between tap and long-press options. If you do a quick tap on something like a light or smart plug, it’ll simply toggle on and off. To access more complex options, such as colors and brightness for smart bulbs, you’ll probably have to long-press. Long-press and slide on audio devices to adjust their volume.

    If you tap into a carousel category, you’ll see a broad overview — thumbnails for Cameras, sliders for Lighting, and so on. Where applicable, you can even turn everything in a category on or off with a single tap.

    At the bottom of the homescreen you’ll see five tabs: Favorites, Devices, Automations, Activity, and Settings.

    The Devices tab

    This is similar to the Favorites view, except that it includes every device linked to your Google account, organized by the rooms you’ve assigned them to.

    This also where you go to add new devices by tapping the plus icon. You’ll get two subsequent options:

  • New devices is used to add Google Nest products, or various third-party accessories, particularly those that support Matter or Google’s Seamless Setup.
  • Works with Google links existing devices, usually through a login with a manufacturer account. If you’ve got LIFX bulbs, for example, attaching your LIFX account will automatically populate Home with that brand’s lights. You may need to tweak device settings once an import is complete.
  • The Automations tab

    Manual smart home control offers a little extra convenience, but naturally, the thing most people are interested in is automation — triggering accessories under specific conditions, or at least triggering multiple accessories with a single command.

    Under the new Home structure, automations are divided into Household and Personal routines. Household routines can be seen, edited, and triggered by anyone you’ve added to your home in the Settings tab. Personal routines are visible only to you, and should be your default choice unless you know others will want to use them. Tap the plus icon to begin creating either kind.

    To build an automation, you first need to hit Add starter to choose a trigger condition. There are five starters at the moment:

  • When I say to Google Assistant lets you assign a custom voice command, such as “Hey Google, I’m leaving for work.”
  • At a specific time runs a routine repeatedly on one or more days of the week.
  • At sunrise or sunset is similar to regular time scheduling, but adjusts automatically based on your home’s location, with optional offsets up to 4 hours before or after.
  • When an alarm is dismissed is limited to Personal routines, usually on speakers and displays, but can be set to work only in a specific time window, which prevents havoc if you sleep in or take a late-day nap.
  • When a device does something is available only for Household routines, and links to the status of one of your smart home accessories, such as motion detection or powering on or off.
  • Tap Add action to choose one or more things that will happen when a routine runs. The possibilities are endless, but there are seven action categories:

  • Get info and reminders includes weather, commute times, and Google Calendar events, among other options.
  • Communicate and announce can send texts, or make announcements on speaker-equipped devices.
  • Adjust Assistant Volume tweaks Assistant’s media volume.
  • Adjust home devices is how you run most smart home accessories, such as lights, plugs, and thermostats.
  • Adjust phone settings can do things like change volume, warn about low battery levels, or turn on Do Not Disturb for an Android device.
  • Play and control media lets you start music, news, radio, podcasts, audiobooks, or ambient sleep sounds.
  • Try adding your own lets you perform anything you can phrase as a (valid) Assistant voice command. This can be useful shorthand, since Assistant supports two commands in the same sentence, e.g. “turn on the Kitchen and Living Room lights.”
  • You can also specify a delayed start for actions. A “leaving for work” automation, for example, might only lock your door and turn off the lights 15 minutes later, giving you ample time to get out of the house.

    Once automations are ready, any of them can be run from the Automations tab, regardless of whether they’re normally triggered by voice or scheduling.

    The Activity tab

    This tab shows a history of events, including not just home activity but things like invitations to new members and suggestions to connect third-party devices. It may be useful as a way of making sure automations are running as expected, or catching up with notifications you missed when they were live.

    The Settings tab

    There are many options available here, so we’ll focus on the most important ones.

  • The blue plus icon can be used to add devices, services, speaker groups, home members, and even entirely new homes.
  • Tap your home name at the top to change its nickname or edit its address. The latter can make a difference with automations, particularly ones linked to sunrise or sunset.
  • You’ll see one or more profile icons for people that belong to your Google home. Tap the gray plus icon to add someone new, or existing profiles to manage current members.
  • Tap on device names to edit their settings, or else Devices, groups and rooms to see a more comprehensive list. You can add speaker groups from here if you like.
  • Tap on Services or one of its underlying icons to manage music, video, radio, podcast, and note/list connections, as well as Works with Google account linkages.
  • Privacy mostly links to outside controls and guides, but it’s still a convenient way of viewing and deleting activity history, and you can choose to remove your home address or saved Wi-Fi networks if you’re done with Google Home.
  • Google Assistant configures things like Voice Match, Face Match, and personal results delivery.
  • Notifications manages which alerts you get, if any, including whole-home events and Wi-Fi outages.
  • Digital wellbeing is vague, but if you want to filter content or force yourself to take downtime, you can do that here.
  • Communication lets you manage calling providers, voice and video apps, and related options. Explore this if you intend to use any Assistant speaker or display for calling, particularly for options like Only ring when home, or automatically uploading contacts. You need Google Contacts to make free phone calls in supported regions.
  • Subscriptions handles things related to Nest Aware, plus offers for rebates and rewards. This menu is mostly pointless on iPhone/iPad, since you can’t access Google’s subscription system directly.
  • Delete/leave this home is a nuclear option. If you use it but later change your mind, you may have to have to redo settings and automations, and re-add every accessory.
  • Google Home vs Amazon Alexa and Apple HomeKit

    With its latest changes, Google Home has become much more competitive with Amazon Alexa and Apple HomeKit. It used to be that Home didn’t even support accessory-based triggers, which eliminated a lot of possibilities and for some people reduced Home to a way of controlling Assistant-capable speakers, TVs, and displays.

    We’d still give the edge to Alexa and HomeKit when it comes to automation possibilities, but practically speaking, it shouldn’t make a difference to most people. Alexa is unique in offering free sound detection triggers, such as baby cries or beeping appliances, not to mention Alexa Guard options if you’re in the US. You need to spring for Nest Aware to get anything similar with Google. HomeKit does offer sound detection on HomePods, but only for smoke and carbon monoxide alarms, and it can’t be used to trigger anything except notifications.

    Google Home has become much more competitive with Alexa and HomeKit.

    All three platforms are gradually expanding Matter and Thread support. As mentioned, Matter simplifies cross-platform compatibility. Thread is a low-power wireless protocol with fast response that reduces the need for hubs. Alexa is the only platform that supports both technologies for Android and iOS, although you need a 4th gen Echo if you want Thread. Google should eventually add iOS Matter pairing to its Android support, and already has more Thread devices (the Nest Hub 2nd gen, Nest Hub Max, and Nest Wifi Pro). Don’t expect HomeKit on Android anytime soon, if ever, but the platform was the first to offer Thread and has fully embraced Matter.

    We will say that Google Assistant offers the best voice technology, hands down. It’s better at understanding context than Alexa or Apple’s Siri, and supports two commands in the same sentence, which makes it more efficient. On top of this it’s superior at answering knowledge questions, using Google Search data to scrape the far reaches of the web.

    Note that if you’re a hardcore fan of YouTube, YouTube TV, or YouTube Music, Google should be an easy choice. There’s just no direct support for those in Alexa or HomeKit, which is problem if you want to use them on smart speakers and displays. You can find sometimes find apps on select devices such as the Apple TV 4K, Fire TV streamers, or the Echo Show 15. On other Echo Show devices, you can use a web workaround.

    How to set up a smart home in the Google Home ecosystem

    Which products to start with

    A kitchen lit up with LIFX smart bulbs and lightstrips

    LIFX

    Before anything else, you need to decide on hardware. This is going to depend not just on your budget, but the things you care most about automating. You might enjoy the idea of smart shades or a garage door opener, but if they’re not going to make a huge difference in your life, you might as well save your money. You can always add accessories later.

    These are the products we feel are worthwhile for a basic but well-rounded smart home:

  • An Assistant-capable speaker or smart display. Mostly this is for music, news, and voice control, but going forward, you’re also going to want one as a Matter controller. Google Nest Hub displays not only make it easier to check doorbells and security cameras, but add Thread to the mix, and let you stream video services. Remember that you don’t have to buy speakers or displays from Google — there are third-party alternatives. You may want multiple units depending on when and where you need various functions.
  • Smart bulbs, lamps, or switches. It’s extremely convenient to have lights turn on at the right time(s) or when you enter a room, and color-changing bulbs and lamps can radically alter the mood of a space. Smart switches may be preferable if you don’t care about color and want to prevent people from accidentally disabling smart lights.
  • Smart plugs can only ever turn something on or off, but they’re cheap, and bring automation to appliances that wouldn’t otherwise have it such as fans, humidifiers, and coffee makers. You can often buy smart plugs in two- or four-packs, or as powerstrips with individually controllable outlets.
  • A video doorbell adds an important layer of security, keeping an eye on visitors, packages, and/or your driveway. Try to avoid doorbells that require a subscription for anything more than live views. Likewise, skew towards models that include person detection, since that cuts down on false alerts.
  • Smart thermostats can actually save you money in the long term by optimizing heating and cooling, and reducing consumption when no one’s home. Most homes only need one or two, depending on how your HVAC system is structured.
  • Smart locks make it easier for you and/or family to get into your house, as well as temporarily grant access to visitors. At night, you can use them to ensure things are secure when going to bed. If you’re just starting out you probably only need a single lock for your main entrance.
  • Note that if you’re renting a space, you probably won’t be allowed to install your own locks, switches, or thermostats. You might be able to use a video doorbell if it’s battery-powered and you can install it with non-permanent mounting.

    Setting up a Google Nest speaker or display

    Pictured is the gray Google Nest Audio on a bookshelf with the lights blinking.

    Adam Molina / Android Authority

    If you do decide to go the Google Nest route for speakers or displays, here’s how to get them up and running.

  • Plug in the speaker or display.
  • Open the Google Home app and select the Devices tab.
  • Tap the plus icon.
  • Choose New devices.
  • Select the home you want your display associated with, then tap Next.
  • Wait as the Home app scans for nearby devices, then select yours when it appears.
  • Follow prompts to pair and configure essential settings, such as Voice Match. You can adjust more settings later through the Devices tab.
  • Tips for a great experience

    Micron Essentials Bulbs and Lightstrips Purple

    Nanoleaf

    Following these principles can solve some of the hassles of running a Google smart home.

  • Make sure you’ve fully configured third-party accessories in their native apps before adding them to Google Home. This can potentially save time on naming accessories and assigning them to rooms, especially since Works with Google imports as many items as it can simultaneously.
  • Stick to simple yet memorable names for rooms and accessories if you’re going the custom route. “Kitchen Lamp” is a better device description than “Lamp” or “Roger’s LIFX Lamp,” and you should typically use Google’s default rooms unless you need to be more specific, e.g. “Jackson’s Room.”
  • Use a Wi-Fi 6 or 6E router, preferably a mesh model to prevent any deadzones. Wi-Fi 5 routers may be cheaper, but they have trouble keeping up with the number of connections in a smart home.
  • Unless there’s a special reason, try to stick to a single brand for any given accessory type. That reduces the number of apps you need to flip between, and in the case of lights, provides consistent brightness and color output.
  • In a multi-person dwelling, make sure every person has their own Google account, but only add them to your home via Settings once you trust them with full control. Young children should usually be excluded for this reason. If they need to control accessories, they can probably just talk to your smart speakers and displays. When full control is a must, it might be worth setting up a secondary home that only they belong to, then giving them their own devices. That has other advantages, such as preventing kids from hijacking your Spotify or YouTube accounts if Voice Match profiles aren’t properly recognized.
  • Speaking of which, make sure every Google account has Voice Match enabled for Assistant, since that lets users choose their own default services and avoid stepping on each others’ toes. Without Voice Match, Assistant turns to the services of whoever first linked their voice to a device.
  • If you have a Nest Hub Max, set up Face Match for similar reasons.
  • Use volume control automations to keep speakers and displays quiet overnight.
  • Lighting automations should accommodate the habits of everyone in your home. If you wake up at 8AM but your partner wakes up at 7, keep bedroom lights off until you’re up, but make sure the rest of the house is lit at 7 on the dot. If you can afford enough motion sensors, you may want to set up motion-triggered automations to allow flexibility.
  • Read more: The best Google Assistant devices

    Comments

    Don't blame the algorithm! Study finds users' own political views are what REALLY drive them to fake news

    Paranoid about social media and search engine algorithms serving slanted news to the public? The worst offenders might just be those biased members of the public themselves. 

    Communications and data scientists from three universities tracked the web browsing habits of over a thousand internet news consumers for the duration of the 2018 and 2020 US election cycles.

    They compared the partisan nature of various Google search results to these users' own independent internet habits, as well as to which links from those Google recommendations their subjects engaged with. 

    Just 31.3 percent of their participants were responsible for a staggering 90 percent of all unreliable news exposures in 2018. And only 25.1 percent took in all 90 percent of that fake news in 2020. 

    This percentage that took the clickbait, at least judging from these findings, were more likely to be older and more likely to self-identify as 'strongly Republican.'

    Researchers at Rutgers, Stanford, and Northeastern University found that Google search results provided more diverse and reliable news than readers were likely to click on. On average, their study participants betrayed a slight bias toward partisan and unreliable news 

    Across both 2018 and 2020 election cycles, study subjects who self-identified as 'Strong Republican' were more likely to engage with both unreliable and highly partisan news online

    'What our findings suggest is that Google is surfacing this content evenly among users with different political views,' according to study coauthor Katherine Ognyanova, an associate professor of communication at the Rutgers School of Communication and Information.

    'To the extent that people are engaging with those websites,' Ognyanova said, 'that's based largely on personal political outlook.' 

    Across both election cycles, the average participant was slightly more likely to engage with unreliable news than Google was likely to expose them to unreliable news in their search results. 

    The difference was by about one percentage point each year. 

    Links leading to unreliable news appeared at an average rate of 2.05 percent in 2018 and 0.72 percent in 2020 in the study subjects' Google search results.

    But these participants were, by and large, just a little more likely to click on those sketchy links based on Google's recommendation: 2.36 percent in 2018 and 0.93 percent in 2020. 

    And they were just a little more likely to visit those unreliable sites of their own free will, by 3.03 percent in 2018 and 1.86 percent in 2020.

    Ognyanova at Rutgers and her colleagues at the Stanford Internet Observatory and Northeastern University's Network Science Institute, also had their volunteer research subjects complete a survey on their political identity.

    The participants self-reported their political identification along a seven-point scale that ranged from 'strong Democrat' to 'strong Republican.' 

    The researchers then paired these survey results with the web traffic data collected from these same participants, 1,021 in total, who had voluntarily installed a special extension for their Chrome and Firefox browsers.

    This custom-built browser extension recorded the URLs of Google Search results, as well as the participants' Google and browser histories, tracking their exposure and engagement to online news and political content.

    The software supplied the team with detailed information not just on the media that these users were engaging with online, but also for how long.

    Ognyanova and her colleagues used the term 'Google search follows' to indicate cases where participants actually clicked and engaged with content that came from their search results. 

    They defined 'follows' as cases where the person visited a URL immediately or within 60 seconds after exposure to the content via Google search.

    These 'Google search follows' were also compared to 'overall engagement,' meaning all the news sites that their participants visited on their own, without Google's help.

    Following the online habits of 1,021 participants, the team found that self-identified Republicans (red, above) as well as Independents (grey) were more likely to engage with both partisan and unreliable news for longer periods, despite similar Google results for each group

    The researchers also found a strong relationship between partisan news and news that was factually unreliable. As they tracked users' exposure to 'fake news' via Google, they were able to see a preference among self-identified 'strong Republicans' for biased and unreliable news

    For both election years, the study found that the penchant for partisan news reading, 'the difference in news partisanship between the average strong Republican and the average strong Democrat' was small based on what Google served up. But the gap grew based on what these groups clicked, or visited themselves. 

    'Right-leaning partisans, but not left-leaning ones, are more likely to follow identity-congruent news sources from Google Search,' as the researchers put it in their study, published today in the journal Nature, 'even when accounting for the contents of their search queries.'

    'Strong Republicans engaged with significantly more news from unreliable sources than independents did,' according to their findings for both in both 2018 and 2020.

    The study also found that their participants in aged 65 and over were more likely to stumble upon and engage with unreliable news than those in younger demos.

    Even though her team's results suggest that news consumers can be their own worst enemy, Ognyanova said that she thinks Google's algorithms can generate results that are polarizing and potentially inflammatory. 

    'This doesn't let platforms like Google off the hook,' she said. 'They're still showing people information that's partisan and unreliable. But our study underscores that it is content consumers who are in the driver's seat.'


    Becoming A Local Guide: A Guide To Google Maps' Program And Its Benefits

    Google Maps held open on street © Diego Thomazini/Shutterstock Google Maps held open on street

    It's difficult for the younger generation to imagine life before Google Maps. Those of a certain age will vaguely remember the horrors of paper maps, trying to navigate in a moving car with the most pertinent information concealed in a fold in the paper (as was inevitably the way).

    Today millions of us have easy access to Google Maps, with its super convenient functionality (and stunning Immersive View feature) and easily digestible directions. The app can do much more than just that, however. It can provide restaurant reviews, opening and closing times, and other valuable information about a place that may be entirely new to the user.

    How, though, does Google gather this information? In part from a worldwide network of Local Guides. If you'd like to lend your local knowledge to the world's Google Maps users, here's how to go about that and why getting involved is worth your while.

    How Can You Become A Google Maps Local Guide? Google Maps on smartphone directions © Bilanol/Shutterstock Google Maps on smartphone directions

    Frequent travelers and users of Google Maps will probably be familiar with the questions the app asks of them. It may, for instance, ask for a review of a given establishment, whether it provides a specific service, and so on. Any user can answer these queries or leave a review (whether simply in stars or text, too) via the Contribute tab, but Local Guides are rather more committed to the cause.

    Users must visit the Google Maps Local Guides sign-up page to register to become a Local Guide. There isn't an application process or specific requirement, but there is the understanding of being bound by the Terms and Conditions of the program. These include simple factors like being of legal age in the country of residence and not combining Street View trusted provider status with that of a Local Guide.

    Those who meet the requirements need to add their hometown to the My City box on the sign-up page and then register as a Local Guide for that city. Then it's a matter of using Google Maps' Contribute function to provide illustrative images of locations, add new locations if they aren't currently detailed on Google Maps, answer questions other users have posed, provide authoritative and thorough reviews, and so on.

    Increasing Your Google Maps Local Guide Level And The Rewards That Come With Doing So Google Maps Local Guide page open © AngieYeoh/Shutterstock Google Maps Local Guide page open

    As mentioned, Google Maps allows any user to add to its knowledge base in this way. What is the incentive for Local Guides who go the extra mile voluntarily? There's a whole benefits system just for them. A guide's level is based on the frequency of their contributions, and as they level up, badges are acquired from Level 4.

    Google explains that different types of contribution equate to different point values. A fact-check, rating, or answered question is worth a point while adding a previously-unrecognized place or road to the map is worth 15 points. It costs 15 points to advance to Level 2, 75 to reach Level 3, and the values increase to 100,000 points for Level 10. This is an elite level for the most dedicated of guides.

    For their efforts, per Our Tech Room, users are rewarded with profile badges, which demonstrate to others on the service that this is a contribution to trust. The Photographer badge, for instance, is awarded to those who frequently add quality images of a location. Google Local Guide Summit invitations are also awarded to high-level Local Guides. "Remain an active contributor on Google Maps to be eligible for rewards and early access to new features," Google adds, further sweetening the deal. High-quality contributions are counted, so it's quality over quantity.

    Read this next: Incredibly Popular Apps That Have Terrible User Experiences


     


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