SalesForce Pardot-Consultant : Salesforce Certified Pardot Consultant Exam Dumps

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Latest 2023 Updated SalesForce Salesforce Certified Pardot Consultant Syllabus
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Exam Number : Pardot-Consultant
Exam Name : Salesforce Certified Pardot Consultant
Vendor Name : SalesForce
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Pardot-Consultant Exam Format | Pardot-Consultant Course Contents | Pardot-Consultant Course Outline | Pardot-Consultant Exam Syllabus | Pardot-Consultant Exam Objectives

Exam Details for Pardot-Consultant Salesforce Certified Pardot Consultant:

Exam Specification:
- Number of Questions: The exam typically consists of multiple-choice questions, with a total of approximately 60 questions.
- Time Limit: The total time allocated for the exam is usually 90 minutes.
- Passing Score: The passing score for the exam varies, but it is generally set around 67% or higher.
- Exam Format: The exam is usually conducted in a proctored environment, either in-person or online.

Course Outline:

The Salesforce Certified Pardot Consultant course covers the following key areas:

1. Pardot Basics:
- Introduction to Pardot and marketing automation
- Understanding Pardot features and functionality
- Pardot data model and integration with Salesforce
- Pardot connectors and integration options

2. Implementation and Configuration:
- Pardot setup and initial configuration
- User and permission management in Pardot
- Lead management and scoring in Pardot
- Email marketing and automation in Pardot

3. Automation and Engagement Programs:
- Building and managing automation rules in Pardot
- Creating and optimizing engagement programs
- Lead nurturing and drip campaigns
- Dynamic content and personalization in Pardot

4. Reporting and Analytics:
- Pardot reporting and campaign tracking
- Lead lifecycle reporting and analysis
- ROI measurement and attribution modeling
- A/B testing and optimization in Pardot

5. Integration and Advanced Features:
- Pardot and Salesforce integration best practices
- Syncing and managing data between Pardot and Salesforce
- Customization and advanced features in Pardot
- Compliance and data privacy considerations

Exam Objectives:

The objectives of the Pardot-Consultant exam are to assess the candidate's understanding of the following:

1. Pardot basics and its role in marketing automation.
2. Implementation and configuration of Pardot.
3. Automation and engagement programs in Pardot.
4. Reporting and analytics in Pardot.
5. Integration and advanced features of Pardot.

Exam Syllabus:

The exam syllabus for Pardot-Consultant includes the following topics:

1. Pardot Basics
2. Implementation and Configuration
3. Automation and Engagement Programs
4. Reporting and Analytics
5. Integration and Advanced Features

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SalesForce Pardot exam format

Salesforce completes Pardot fix after 12 days’ disruption

It has taken 12 days for Salesforce to restore its service fully after it pulled the plug following a bug in a database script that caused unauthorised access to data.

On its status page, Salesforce said the service disruption occurred after it inadvertently rolled out a flawed database script at 2.45pm BST on 17 May.

The cloud service was restored for most customers on 18 May after the company accidentally rolled out a script with a database bug, which enabled any user to gain access to certain data held in their organisation’s Salesforce instance.

While most services were back online the day after Salesforce discovered the flaw, it blocked access to CS26, CS51, CS63, CS66, CS69, CS84, CS85, CS90, CS3 and CS82 instances. On 29 May, it finally rolled out a fix to enable it to restore these services.

The outage, caused by a faulty database script in its Pardot marketing automation service, allowed users to see and edit all of their company’s data, regardless of permission settings. Salesforce responded by cutting off access for current and past Pardot customers while it developed a fix to resolve the faulty script.

In a post describing the issue, Salesforce said: “The script was only intended to be applied to a subset of organisations that use Pardot. That change, however, was inadvertently applied to all users across Salesforce organisations that have, or previously had a Pardot licence, giving those users elevated permissions for entities to which they had access within their organisations.”

It claimed that only users within an impacted organisation would gain additional permissions for data. “To remedy those permissions, Salesforce temporarily reduced permissions on instances, which caused the service disruption,” it said.

Following the original incident on 17 May, it took Salesforce almost 24 hours to restore system admin access for customers that it determined were not impacted by the database script issue.

It said it has now completed testing and validation of a fix to restore permissions for users of those instances that have remained blocked since 17 May. It said the fix has been deployed on all these instances.

Sample exam question

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